FOR HOT PERFORMANCE, COOL YOUR BODY

The science is simple:

if you get too hot, your ability to move muscle stops. There's no trophy for pushing through an overheated body, only the risk of heat injury. Think of fallen athletes at the US Open, the World Cup, the Olympics, and on high school football fields.

When heart rate from overheating combines with heart rate from exertion, your body hits its limit faster -- performance drops.

ATP (Adenosine Triphosphate), the primary molecule used by all living cells to power muscle contractions, performs like a rechargeable battery: it stores and releases energy. Deplete your battery, deplete performance.

It's that simple.

1 of 5