Luanne doesn't play sports, but if she did, she would be an Olympic Sprinter.

A former filmmaker, copywriter, and ad agency founder, Luanne started her cooling journey in 2008 with her brother, Van DiBernardo, a former DKNY designer with heat intolerance due to a chronic condition. Their early focus was on the millions of Americans like Van who become compromised when overheated. They operated their "Coolture, LLC" cooling brand from 2010 through 2019.  

In early 2020, the siblings partnered with their product manufacturer to develop new cooling garments under the brand name, Oro Sports USA, Inc. 

TOM BURNS, Co-founder and VP Manufacturing 

Tom is a lifelong rugby player and wrestling coach who starts his mornings doing Crossfit at Absolute Performance, and Kickboxes three days a week at Ray Casal's in Niagara Falls.  

Tom Burns has a Masters in Mechanical Engineering, an undergrad in Physics, and is a serial entrepreneur. QSG Technologies, the ISO Certified factory he has owned and operated since 2006, is responsible for the manufacture of every cooling vest since 2011. A lifelong athlete, Tom understands how heat can challenge mental and physical endurance.

AMANDA BURNS, Social Media + Content Creator (center)

Amanda played Division 1 soccer at West Virginia University and is a Crossfit enthusiast.

Amanda graduated with a degree in Management Information Systems from WVU, and has joined the Oro Sports team to take on social media. Her triple-threat skills -- photography, design, and athleticism -- tell our story with product, users, trials, and sports science. 

THE DYNAMICS of this team puts R&D, manufacturing, trials, customer service, and branding under one roof.