Oro sports designer and founder

Oro Sports co-founder, Luanne DiBernardo, started her cooling journey in 2008 with her brother Van DiBernardo, a former DKNY designer.

Van left New York in 2000 to return home to Buffalo in 2000 due to the side effects of Multiple Sclerosis, a chronic condition that put a halt to his career and lifestyle. Luanne returned to Buffalo in 2000 after closing a 15-year chapter in Sarasota, Florida, where she worked in advertising.

After a few summers of watching her brother become debilitated whenever he became overheated, Luanne urged Van to purchase an industrial cooling vest to better manage his side effects. The vest made a noticeable difference, but it also presented challenges: the vest was heavy, it became wet, and it was unattractive by anyone's standards.

Noticing Van's frustration, Luanne challenged him to design a "lifestyle" cooling vest; one he could wear anywhere without embarassment or discomfort. She could not have known that Van's design would become the launch of a new career. Pioneering the "lifestyle cooling vest" niche was something neither had planned. In 2010, their company was launched as Coolture, and their aim was on the 133 million Americans challenged by one or more chronic conditions. 

With Van on full disability, Luanne was sole operator of Coolture until its close in December 2019, ten years later. 

In January of 2020, Luanne joined forces with Tom Burns, CEO of QSG Technologies, the Buffalo cut-and-sew facility where every Coolture cooling vest was stitched. Like Luanne, Tom believes that personal cooling solutions are fast-becoming a need versus an option. A lot has changed since 2010, with increasing heat waves topping the list.

The dynamics of this working partnership puts design, manufacturing, and customer service under one roof. This advantage finds Oro Sports ahead of the curve in product develpment, quality control, and private label opportunities.

Van may not be involved in the day-to-day of Oro Sports, but he remains the inspiration and talent behind every Oro design. 

★ Judge.me Reviews

Customers Talk

41 reviews
Super service, agreed to correct size of ice pack.

Returning reply could be faster.

A really quality product!

I’m a 28 year old woman from Brisbane, Australia who suffers from Postural Orthostatic Tachycardia Syndrome (POTS) and practices ballet. The combination of Brisbane weather and serious heat intolerance means a hot day can be absolutely debilitating for me. I found the Oro sports vest because I was looking for something that wasn’t too bulky and would not embarrass me if I wore it in public or at ballet class. This product is really good, not only does it look great and is really well made structurally but the gel inserts keep me cool for hours, even without aircon.
If I had to find fault with the vest it would be that it is designed as unisex and does not take a woman’s chest into account. On me it does not cool my entire front uniformly as my chest distorts the shape. But this is just nitpicking, the vest still works great. The only cool vests available in Australia are made for construction workers so I was really excited to see something designed specifically for sport (the freedom of movement is great!)

Ultra Runner

"The Oro Sports Maximo Cool vest has been a great resource for me on my recovery runs in Savannah, GA. The vest keeps me cool while training directly on my skin below my HOKA ONE ONE training gear without chafing. Topical cooling is very important in long ultraraces. I would recommend using this vest for the hottest parts of the day in events like Western States 100 and Javelina Jundred."

Patrick Reagan
HOKA ONE ONE and GU Energy Labs Professional Ultrarunner

Awesome headbands!


Small product big results

with the heat waves in cali, compounded with all the wild fires and heavy smoke.. its hard to keep cool! The headband got my whole body to cool off in just a few minutes.. im blown away.. i can think of so many people that could benefit! Great product!