The Oro Sports Story
Oro Sports co-founder, Luanne DiBernardo, started her cooling journey in 2008. At that time, her brother Van DiBernardo, a former DKNY designer, was struggling to manage the side effects of his chronic condition, which became worsened when overheated. The siblings were focused on the one in three Americans like Van who suffer from one or more chronic conditions. Van's cooling vest design would pioneer the "lifestyle cooling vest" niche. Luanne and Van launched Coolture, the company they owned and operated between 2010 and 2019.
Ten years later, in January of 2020, Luanne joined forces with her previous manufacturing partner, Tom Burns, CEO of QSG Technologies. It was from this Buffalo, New York cut-and-sew that every Coolture cooling vest was stitched since 2013. The dynamics of this working partnership places design, manufacturing, and customer service all under one roof -- which positions Oro Sports ahead of the curve in product development, quality, and customer satisfaction.